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This is evident not only from tv exhibits straight spotlighting the style industry, but in addition motion pictures, events and music videos which showcase style statements as well as promote particular brands through product placements.

The licensing of designer names was pioneered by designers like Pierre Cardin within the Sixties and has been a common follow within the fashion industry from concerning the 1970s. Enticing shoppers to purchase clothing by establishing new trends is, some have argued, a key part of the business’s success.

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